Swiss watch brand Rado have partnered with the ECB, becoming the Official Timing Partner for England’s men’s and women’s teams.

Timing is a vital part of cricket, the difference between a middled cover drive going for four or an edge flying to the slips cordon, or between a catch plucked breathtakingly out of the sky or flying into the stands beyond. Rado, singular in its design, innovation and use of revolutionary materials, understand this more than most, and they are perfectly matched with the ECB. Both are driven by a strong team spirit, the pursuit of excellence and the desire to grow the sport.

Rado’s latest offering is the Captain Cook High-Tech Ceramic Skeleton, which extends the Captain Cook product line with a new skeleton design that showcases its innovative R808 movement, a marvel of contrasts, know-how and clever geometry. The new case is sublimated in a fiery environment where plasma temperatures reach roughly four times those found on the sun’s surface.

Rado is the first Official Timing Partner of the ECB, with their branding set to appear on LED boards at all England’s international cricket venues, as well as forming a key part of umpire and team review graphics.

“We are so proud to partner with Rado and welcome them to cricket as the ECB’s first Official Timing Partner,” said Russell James, the ECB’s sales and marketing director. “Rado are starting their journey in the sport at a hugely exciting time. This year millions of people will be glued to the action as we eagerly anticipate a joint men’s and women’s Ashes followed by an action- packed summer of International cricket, before the men’s 50-over team head off to ICC Cricket World Cup in India. We look forward to working with Rado to help continue the success England teams have seen at international level over recent years.”

“We are thrilled to be the ECB’s first Official Timing Partner at this very exciting time for cricket in England and across the world,” added Adrian Bosshard, Rado’s CEO. “We look forward to being at the heart of the action supporting the England men’s and women’s teams at all of their international fixtures. Cricket is one of the world’s most popular sports and we know how much it is loved by fans of Rado – it gives us much pleasure to bring Rado and the best cricket teams in the world together in this partnership.”

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