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Women's Premier League 2023

Sky Sports show over 20 minutes of adverts in build up to opening WPL game

by Wisden Staff 2 minute read

Saturday March 4 will go down as a historic day for cricket with the start of the inaugural Women’s Premier League.

With the top players earning in excess of $400,000 for participating in the three-week tournament, the WPL instantly became the biggest league in the women’s game. Coverage of the tournament in the UK got off to a sticky start, however, with broadcaster Sky Sports Cricket showing 20 minutes of adverts followed by re-runs of old coaching videos in the first 30 minutes of its slated coverage on the tournament.

According to their TV schedule, Sky Sports’ coverage of the game was set to begin at 1:50pm, forty minutes before the beginning of the first game between Mumbai Indians and Gujarat Giants.

Instead, viewers were fed a diet of adverts plugging other Sky programmes rather than building up to the opening game of the WPL.  Several viewers took to Twitter to complain about the showing of the adverts.

The likely cause of the programming error was a late change in start time for the game, from 2pm to 2:30pm UK time to accommodate the opening ceremony which Sky chose not to show.

Sky Sports are yet to respond to our approach for comment.

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