The Hundred relaunches Twitter account with bizarre Homes Under The Hammer-referencing thread
by Ben Gardner
@Ben_Wisden 3 minute read
After going more than five months without posting, The Hundred’s Twitter account has relaunched with a bizarre thread referencing, among other things, property TV show Homes Under The Hammer, home schooling, and bread.
The inaugural edition of the controversial short-form tournament was postponed from 2020 to 2021 in the wake of the Covid-19 pandemic, but the official account’s have continued to post on Facebook and Instagram in the interim. The resumption of Twitter activity suggests that preparations continue in earnest.
“So, 2020, how’s that working out for you? Probably as good as it is for us,” the thread began. “The past few months have been tough. Really tough. We’ve been keeping ourselves busy. We’ve pretty much completed Netflix, Amazon and Spotify. We’re watching Homes Under the Hammer as we speak.
“We played a lot of Zoom quizzes in the first few months but we’re alright now thanks. And for some reason we ate a lot of bread. We’ve learnt a lot this year. Some things we want to keep, like spending time with family. Others we’d like to leave behind, sorry home schooling.
We played a lot of Zoom quizzes in the first few months but we’re alright now thanks. And for some reason we ate a lot of bread. We’ve learnt a lot this year. Some things we want to keep, like spending time with family. Others we’d like to leave behind, sorry home schooling.
— The Hundred (@thehundred) October 8, 2020
“We’ve been pining to be at live sport, you probably have as well. After all we created The Hundred to entertain you. So, the good news is we’re restarting the countdown. Because 2021 has got to be better than this, right?
“Get ready for exhilarating, edge of your seat, gravity defying, action packed cricket. And a few GIFs. The best things are worth the wait. Summer 2021. We’re coming for you!”
Get ready for exhilarating, edge of your seat, gravity defying, action packed cricket. And a few GIFs. The best things are worth the wait. Summer 2021. We’re coming for you!
— The Hundred (@thehundred) October 8, 2020
Reaction to the thread was negative, as most reaction to developments involving The Hundred on Twitter are. There was criticism of the account bemoaning the lack of live sport, when county cricket provided, on occasion, one of the few sporting events fans could actually attend, though many responses were just bemused.
“If this is what’s meant to engage a new audience into cricket then God help us all,” tweeted Huw Lloyd. “However I do like the idea of zero gravity cricket, although fear beamer may be a bit of an issue.”
The Hundred’s account responded with a gif of Easy A character Olive Penderghast, played by Emma Stone, sarcastically smiling and giving a thumbs up.
— The Hundred (@thehundred) October 8, 2020
