The new role has been created in line with the ECB’s new “Inspiring Generations” five-year strategy for 2020-2024. The ECB chief executive Tom Harrison announced the plan at a press conference earlier this week, where he did some “myth-busting” about the Hundred, and his belief of its role in growing the game.

Hollins was previously Chief Operating Officer at the ECB, where he was responsible for devising the new County Partnership Agreements between the ECB and its members over the last 18-months.

His new role will require him to manage the relationship between the ECB and the domestic and recreational game.

Hollins said: “I am thrilled to take up this position at an exciting time for the county game. There is some excellent work being done by people across the counties and we have a responsibility to help and support them and to ensure that the game continues to grow. We can only do that by working in collaboration with our partners – the 38 counties, Cricket Wales and MCC.”

Harrison said of the appointment: “Gordon has demonstrated his outstanding leadership abilities over a number of years in the game. Throughout his time both at Durham and ECB, Gordon has continually impressed with his passion and commitment for cricket and especially his love for the county game.”

At Monday’s press conference, Harrison revealed plans for a host of cricket clubs to have free access to Sky TV as part of their plans to promote the game and reverse its decline with the public.

[breakout id=”0″][/breakout]Hollins’ appointment is part of the ECB’s ongoing efforts to protect and grow the domestic game. It is hoped the new strategy will provide the counties with increased support and lead towards a strong future.