Willow, North America's cricket-focused free streaming TV channel, have announced the launch of Willow Sports in time for the women's T20 World Cup final.
Willow offers more live, streaming and on-demand cricket than any other sports service, and will now offer fans free access to live marquee matches, classic games and more.
Willow Sports is available on major streaming platforms, including Amazon Freevee, Sling Freestream, Fubo, DistroTV, Free Live Sports, YuppTV and KaroStream, where viewers will be able to watch the 2024 women's T20 World Cup final on October 20.
The channel launched with a diverse lineup of games, including matches from major competitions such as IPL and ICC events, and broadcast coverage of defending women's T20 World Cup champions Australia when they took on India last week. Willow Sports is the true home of women's cricket in America, with an unmatched slate of live women's matches.
Viewers have access to unforgettable performances from top athletes, along with full-length replays and highlights of iconic moments like Virat Kohli's record-breaking century against Pakistan in last year's men's Asia Cup, and USA's memorable victory in the 2024 men's T20 World Cup.
The announcement of the launch of Willow Sports comes on the heels of a wave of success for Willow, who recently partnered with several streaming services and regional sports networks. As the home of cricket in North America, Willow reaches more than five million South Asians in the US and Canada. The service connects advertisers and brands with an affluent and well-educated audience of passionate fans of cricket, the most popular sport of the fastest-growing demographic in the US - the Asian-Indian community, fitting with Willow's mission to make cricket globally accessible.
For more information on Willow Sports and how to access the channel, please visit www.willow.tv.
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