US-Based Creative Agency AMHC - a leading creative agency specializing in multimedia, event management, and advisory services - has launched the Cricket Impact Group (CIG) as a new initiative to drive the growth of cricket across North America and the Caribbean.
As cricket’s influence in North America and the Caribbean continues to grow, the CIG will serve as a hub for industry leaders, brands, and organizations looking to support the sport’s development while fostering meaningful connections within and beyond the cricketing community. Through high-impact events, immersive fan experiences, and expert advisory services, CIG aims to maximize cricket’s reach, attract new audiences, and create long-term opportunities for the sport to thrive across the region.
For the past decade, AMHC has built a reputation for excellence in multimedia production, event management, and advisory services, working with leading sports teams, governing bodies, global corporations, and nonprofits. AMHC has consistently brought creativity and strategy together to deliver results, from delivering high-impact events to creating engaging multimedia campaigns.
The Cricket Impact Group is a natural extension of AMHC’s expertise and vision, designed to convene industry leaders and enthusiasts, foster collaboration, and create opportunities that drive the growth and influence of cricket across North America and the Caribbean.
With a lifelong passion for cricket, AMHC Founder and Global CEO Adam Hall is eager for this opportunity to showcase the sport to a wider audience, saying: “As a lifelong cricket fan, someone whose life has been shaped by the game, and a passionate advocate for everything it offers, I’m thrilled to launch the Cricket Impact Group, an initiative of AMHC.
"With the support of Liam Plunkett, who has recently joined the team, and others who have been deeply involved in cricket across the region over the last decade, our mission is to bring people together across North America and the Caribbean through events, multimedia, and advisory work to inspire and drive the growth of the sport. We already have some exciting initiatives in the works, and I can’t wait to see the long-term impact they will make.”
Former England international and 2019 World Cup winner Plunkett will join CIG as its director. After the 2019 World Cup final at Lord's, in which he took three wickets, Plunkett retired from international cricket and relocated to the USA. He played in the inaugural season of Major League Cricket for San Francisco Unicorns.
“My goal is for the Cricket Impact Group to become a catalyst for growing the game, building meaningful relationships, and creating unforgettable experiences that bring together grassroots communities, new businesses, and sponsors who share our passion for cricket," said Plunkett.
"I'm excited to join the Cricket Impact Team – a team that shares my passion for the sport and is eager to engage lifelong fans as well as supporters who are new to the game! Cricket has given me amazing experiences, from playing in the driveway to the international stage and I truly believe cricket has the power to unite people and bring joy to communities.
"As a Director, my aim is to leverage my cricket knowledge and experience to help drive the growth and development of the game through the Cricket Impact Group.”
Find out more about the Cricket Impact Group at www.teamamhc.com/cricket-impact-group
